Choosing the right car insurance company in Ontario can feel overwhelming with so many options available. From large national insurers to regional players and digital-first companies, each offers different strengths that may appeal to different drivers.
This guide provides an overview of the major car insurance providers operating in Ontario, helping you understand what each brings to the table so you can make an informed decision for your specific needs.
What to Consider When Choosing an Insurer
Before diving into specific companies, it's important to understand the key factors that matter when selecting a car insurance provider:
Coverage Options
- Mandatory Coverage: All Ontario insurers must provide the legally required coverage, but optional coverages and add-ons vary significantly.
- Policy Flexibility: Some insurers offer more customizable policies than others.
- Specialty Coverage: If you have unique needs (classic cars, rideshare driving, etc.), check if the insurer offers appropriate coverage.
Claims Service
- Claims Process: How easy is it to file a claim? Is there 24/7 support?
- Repair Network: Does the insurer have preferred repair shops? Can you choose your own?
- Settlement Speed: How quickly does the insurer typically resolve claims?
Customer Service
- Accessibility: Can you reach them when you need help? What channels are available (phone, online, app)?
- Agent vs. Direct: Do you prefer working with a local broker or dealing directly with the insurer?
- Digital Tools: Does the insurer offer online account management, mobile apps, and digital ID cards?
Price
- Competitiveness: Rates vary significantly between insurers for the same driver.
- Discounts Available: What discounts does each insurer offer?
- Payment Options: Monthly payment plans, discount for paying annually, etc.
Major Car Insurance Companies in Ontario
Intact Insurance
Intact is Canada's largest property and casualty insurance company, with a significant presence in Ontario. They operate through a network of independent insurance brokers across the province.
Key Features:
- Wide range of coverage options and endorsements
- Broker-distributed, providing local expertise and service
- Claims service centres across Canada
- my Driving Discount telematics program available
- Own brands include belairdirect for direct-to-consumer sales
Aviva Canada
Aviva Canada is part of the global Aviva plc group, one of the world's largest insurance companies. They offer coverage through both brokers and their direct brand, Aviva Direct.
Key Features:
- Backed by global insurance expertise
- Available through brokers and directly
- Ovation and Elite programs for preferred customers
- Comprehensive optional coverage options
- Strong commercial and personal lines presence
Definity (Economical Insurance / Sonnet)
Definity Financial Corporation owns several insurance brands including Economical Insurance (broker-distributed) and Sonnet (digital direct). This gives them presence in both distribution channels.
Key Features:
- Over 150 years of Canadian insurance history through Economical
- Digital-first option through Sonnet brand
- Broker option through Economical brand
- Strong Ontario presence with headquarters in Waterloo
CAA Insurance
CAA Insurance is the insurance subsidiary of CAA South Central Ontario and CAA Niagara. Known primarily for roadside assistance, CAA has grown into a significant auto insurer in the province.
Key Features:
- Membership benefits and loyalty rewards
- CAA Connect telematics program
- Local Ontario focus
- Strong brand recognition and trust
- Available through CAA insurance agents
The Co-operators
The Co-operators is a Canadian-owned cooperative with a unique ownership structure. Policyholders benefit from profits being reinvested in the cooperative and communities.
Key Features:
- Cooperative ownership model
- Community-focused values
- Available through exclusive agents and brokers
- Comprehensive coverage options
- envirowise discount for eco-friendly vehicles
TD Insurance
TD Insurance is the insurance arm of TD Bank, offering auto insurance to Canadians. They operate as an affinity partner, meaning insurance is underwritten by various partner insurers.
Key Features:
- Convenient for TD Bank customers
- Potential discounts for TD banking customers
- Direct-to-consumer model
- Online account management integrated with banking
RBC Insurance
RBC Insurance offers auto insurance through partnerships with insurance underwriters. Like TD, they operate as an affinity partner rather than underwriting policies directly.
Key Features:
- Convenient for RBC customers
- Potential multi-product discounts
- Direct-to-consumer model
- Claims handled by underwriting partners
How to Find the Best Insurer for You
The "best" car insurance company is different for everyone because your circumstances are unique. Here's how to find your best match:
1. Assess Your Priorities
What matters most to you? If price is your top concern, cast a wide net. If claims service is paramount, research customer experiences with claims.
2. Get Multiple Quotes
Insurance rates vary dramatically between companies for the same driver. Getting quotes from multiple insurers is the only way to compare what you'll actually pay.
3. Consider the Distribution Channel
Do you want the personalized advice of a broker who can shop multiple insurers for you? Or do you prefer the convenience of dealing directly with an insurer online?
4. Read the Policy Details
Don't just compare prices—compare coverage. Make sure you understand what's included and what the limits are.
5. Check Financial Stability
All insurers operating in Ontario are regulated by FSRA (Financial Services Regulatory Authority), but you can check ratings from agencies like A.M. Best for additional confidence.
Compare Quotes from Multiple Insurers
Ready to find out which insurer offers you the best rate? Get quotes based on your specific situation to see how companies compare for you.
Compare car insurance quotes from Ontario insurers and find your best rate today.