Privacy Policy

1. Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number
• Financial Information: Income range, credit score range (when provided voluntarily)
• Application Information: Information submitted when applying for financial products
• Communication Records: Records of correspondence with our customer service team

Technical Information

We automatically collect certain technical information, including:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our site
• Referring websites and search terms
• Cookies and similar tracking technologies

2. How We Use Your Information

We use your information for the following purposes:

Service Provision

• To provide personalized financial product recommendations
• To facilitate applications for credit cards, bank accounts, and mortgages
• To respond to your inquiries and provide customer support
• To send you information about products you've shown interest in

Website Improvement

• To analyze website usage and improve our services
• To customize your experience based on your preferences
• To conduct research and analytics

Legal and Business Purposes

• To comply with legal obligations and regulations
• To protect our rights and prevent fraud
• To enforce our Terms of Service

3. Information Sharing and Disclosure

Financial Institution Partners

When you apply for a financial product through our platform, we share your application information with the relevant financial institution to process your application.

Service Providers

We may share information with trusted third-party service providers who help us:

• Process payments and transactions
• Provide customer support
• Conduct analytics and research
• Deliver marketing communications (with your consent)

Legal Requirements

We may disclose your information when required by law, such as:

• In response to a court order or subpoena
• To comply with regulatory requirements
• To protect our rights or the safety of others
• In connection with a business transaction (merger, acquisition, etc.)

No Sale of Personal Information

We do not sell your personal information to third parties for their marketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website:

Types of Cookies

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Enable personalized advertising (with consent)
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: Data is encrypted in transit and at rest
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Security Audits: We regularly review and update our security practices
• Secure Infrastructure: Our systems are hosted on secure, monitored servers

While we take reasonable measures to protect your information, no internet transmission is 100% secure. We cannot guarantee absolute security but are committed to protecting your data.

6. Your Rights and Choices

Access and Correction

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal requirements)

Marketing Communications

You can opt out of marketing emails at any time by:

• Clicking the unsubscribe link in our emails
• Contacting us directly at privacy@dollarwise.ca

Cookie Preferences

You can manage your cookie preferences through our cookie banner or browser settings.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Application Data: Retained for the duration required by financial regulations
• Account Information: Retained while your account is active plus applicable legal requirements
• Marketing Data: Retained until you opt out or as required by law
• Website Analytics: Typically retained for 2-3 years for analysis purposes

8. International Data Transfers

Your information is primarily stored and processed in Canada. If we transfer information internationally, we ensure appropriate safeguards are in place to protect your data according to Canadian privacy standards.

9. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will:

• Post the updated policy on our website
• Update the "Last Updated" date
• Notify you of significant changes via email or website notice

Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

11. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

12. Governing Law

This Privacy Policy is governed by Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.