Last updated: July 2, 2025
This Cookie Policy explains how Dollarwise ("we," "our," or "us") uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They allow the website to recognize your device and remember certain information about your preferences or past actions.
Types of Information Stored
Cookies may store information such as your language preferences, login status, items in your comparison list, and settings that improve your browsing experience.
Types of Cookies We Use
🔧 Essential Cookies
Purpose: Required for basic website functionality
Examples: Session management, security, load balancing
Can be disabled: No - these are necessary for the website to work
📊 Analytics Cookies
Purpose: Help us understand how visitors use our website
Examples: Google Analytics, page views, user behavior
Can be disabled: Yes - through browser settings or opt-out tools
🎯 Marketing Cookies
Purpose: Track visitors across websites to display relevant ads
Examples: Facebook Pixel, Google Ads, retargeting pixels
Can be disabled: Yes - through browser settings or ad preferences
⚙️ Functional Cookies
Purpose: Remember your preferences and choices
Examples: Language settings, comparison lists, filter preferences
Can be disabled: Yes - but this may affect website functionality
Specific Cookies and Technologies We Use
| Service/Cookie | Purpose | Duration | Type |
|---|---|---|---|
| Google Analytics | Website traffic and user behavior analysis | 2 years | Analytics |
| Session Cookies | Maintain user session and security | Session only | Essential |
| Preference Cookies | Remember user settings and preferences | 1 year | Functional |
| Affiliate Tracking | Track referrals to financial institutions | 30-90 days | Marketing |
| Load Balancing | Distribute traffic across servers | Session only | Essential |
Third-Party Cookies
Some cookies on our website are set by third-party services we use to provide our service:
- Google Analytics: Helps us understand website usage patterns
- Financial Institution Partners: Track applications and approvals for commission purposes
- Content Delivery Networks (CDNs): Improve website loading speed
- Security Services: Protect against fraud and malicious activity
These third parties have their own privacy policies and cookie practices, which we encourage you to review.
How We Use Cookie Information
We use information collected through cookies for:
Website Improvement
- Analyze which pages are most popular
- Identify technical issues
- Optimize website performance
- Improve user experience
Personalization
- Remember your preferences
- Show relevant financial products
- Maintain comparison lists
- Customize content for your location
Managing Your Cookie Preferences
🌐 Browser Settings
Most web browsers allow you to control cookies through their settings:
- Chrome: Settings > Privacy and Security > Cookies
- Firefox: Settings > Privacy & Security > Cookies
- Safari: Preferences > Privacy > Cookies
- Edge: Settings > Cookies and Site Permissions
🚫 Opt-Out Tools
You can opt out of specific tracking services:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Digital Advertising Alliance: AdChoices Canada
- Network Advertising Initiative: NAI Opt-out
Mobile Devices and Apps
Mobile devices may have additional tracking technologies:
- Mobile Advertising IDs: Can be reset through device settings
- App Tracking: iOS and Android provide opt-out controls
- Location Services: Can be disabled in device privacy settings
- Push Notifications: Can be managed through device notification settings
Impact of Disabling Cookies
⚠️ What You Should Know
Disabling certain cookies may affect your experience on our website:
- Essential Cookies: Website may not function properly
- Functional Cookies: You may lose saved preferences and settings
- Analytics Cookies: We can't improve the website based on usage data
- Marketing Cookies: You may see less relevant advertisements
Data Retention
Different types of cookies are kept for different periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until their expiration date or you delete them
- Analytics Data: Typically retained for 26 months (Google Analytics default)
- Marketing Data: Varies by service, typically 30-365 days
International Data Transfers
Some of our third-party service providers may be located outside of Canada. When cookies are used by these services, your information may be transferred to:
- United States (Google Analytics, advertising networks)
- European Union (some CDN and security services)
- Other countries where our service providers operate
These transfers are conducted in accordance with applicable privacy laws and our Privacy Policy.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in technology
- New cookies or tracking methods
- Changes in law or regulation
- Updates to our website or services
We will notify you of significant changes by updating the "Last updated" date at the top of this page.
Contact Us About Cookies
If you have questions about our use of cookies or this policy, please contact us:
- Email: team@dollarwise.ca
- Subject Line: "Cookie Policy Inquiry"
- Contact Page: Contact Us
Quick Summary
We use cookies to improve your experience on our website, analyze how it's used, and show you relevant financial products. You can control most cookies through your browser settings, though some are essential for the website to work properly. For detailed information about specific cookies and how to manage them, refer to the sections above.